XR Content is a market showcase dedicated to Extended reality experiences. TSFM XR Content and I ♥ French XR showcase can be visited from November 28th to 30th 2022 (from 10:00 am to 6:00 pm) at The National Museum of Cinema.

Collecting the inheritance of the past editions, the Talent and Short Film Market volume 7 extended reality showcase includes thirteen experiences coming from eight different countries of co-production: Argentina, Belgium, Canada, China, Italy, Norway, United States and United Kingdom.

The selection especially focuses on the various presence of animation inside the world or immersive production, whether is used as an emphatic tool to materialise stories and desires as in the Italian Surfacing by Rossella Schillaci, bringing us in the everyday life of mothers and children detained in the correction facility Le Vallette of Turin, presenting to its hometown for the first time after Venice Immersive (the experience is produced by the Turin-based studio MyBossWas and supported by FCTP and MEDIA); or a way to visualise voice-recorded pieces of history, as happens in Accused #2 Walter Sisulo by Nicolas Champeaux and Gilles Porte; till NORN vol.1 – The 9 Daughters of RAN by Lina Reinsbakken in which animation summons all its complete imaginative power to venture, through an allegorical fairytale, inside the Brain, where anatomy is mixed with Norse Mythology and the characters are personified neurons, hormones and cognitive thoughts. The showcase is also proud to introduce the audience to the Turin premiere of Montegelato, the first work in extended reality of Milan-based visual artist Davide Rapp.

Thanks to UniFrance and to the precious redistribution programme put together by the Institut français in collaboration with Arte, the second edition of I ♥ French XR showcase includes some of the most famous French experiences ever produced, also showcasing all the major French distribution and production companies active on the field. Among the most awarded experiences the audience will find the amazing natural immersion of Planet ∞ by the award-winning and world-famous animation director Momoko Seto; Un Bar aux Folies Bergère, a journey inside Eduard Manet’s painting where his characters come to life, adapted by Gabrielle Lissot; and L’île des morts by Benjamin Nuel, Clémence Madeleine Perdrillat, an immersion which puts together the eponymous painting by Arnold Böcklin and the symphonic poem of Sergei Rachmaninov that was originally inspired by it, winner of Best VR Story at Venice International Film Festival.

The TSFM XR Content and I ♥ French XR will be hosted at the CineVR Rooms inside The National Museum of Cinema. Access is reserved to Museo del Cinema tickets holders. TSFM badge holders have to collect their complementary admission at the ticket office of The National Museum of Cinema. Slots cannot be booked in advance, access to the headsets will be on a first come first served basis.